The U.S. is experiencing a massive demographic shift as the baby boom becomes the senior boom. According to the Census Bureau, more than 1 in 5 Americans will be 65 or older in 2030.
The tech industry is catching on. Big companies and small startups are increasingly developing products with older users in mind.
Marketplace’s Meghan McCarty Carino speaks with Keren Etkin, a gerontologist and creator of the blog The Gerontechnologist, where she writes and podcasts about the latest in age tech. Etkin said the idea that older people don’t “get” technology is just a tired stereotype.
The following is an edited transcript of their conversation.
Keren Etkin: It’s just about making the technology accessible and useful. And it has to bring value to their lives because people who have been on this planet for many, many decades, they will usually be better at resisting just grabbing the shiniest, brightest new object on Amazon. The bottom line is that I was really, really excited to find out that older adults do want to use technology. But we just have to do a better job at developing it.

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