The National Business Research Institute (NBRI) is pleased to welcome Peterbilt Pacific. to the NBRI Circle of Excellence!

The NBRI Circle of Excellence Award recognizes organizations that demonstrate high levels of Customer Experience through rigorous, scientific, psychological research of their Customers. Organizations must score at or above Stretch Performance at the 75th percentile of their industry, which is no small feat.

Peterbilt Pacific is compared to or benchmarked against its industry which is a subset of NBRI’s Big Data of 10.5 billion survey answers. Peterbilt Pacific is performing at the 78th percentile. NBRI commends the leadership of Peterbilt Pacific for their commitment to scientific, psychological research of its Customers and continuous improvement of its Customer experience.

Peterbilt Pacific embraces the Best Practice of continually assessing EX, and targeting the variables that drive EX, including job satisfaction, management style, culture, and fairness. NBRI’s root cause analysis, including linear regressions and random forest models of Peterbilt Pacific’s raw data, provide Peterbilt Pacific with the keen insight and actions necessary for the continuous improvement of Customer thinking, behavior, and experience.

“Great business leaders manage the people, processes, and products of their organizations. They understand that the rich information NBRI obtains from their Customers and customers enables them to manage how people experience their organization in a highly accurate, effective, and targeted manner. Those experiences drive the financial performance of every organization, whether for the better or for the worse. Understanding thinking and managing experiences for maximum performance is what we do at NBRI,” says Dr. Jan G. West, Ph.D., CEO & Psychologist at NBRI. “Peterbilt Pacific’s high achievement of earning this prestigious award is a direct result of Peterbilt Pacific’s dedication to measuring and improving their Customer experience.”