By Siddarth S and Nivedita Balu

(Reuters) – Apple Inc’s low-cost 5G model should enhance the iPhone maker’s appeal in Asia where it is in a stiff battle with multiple rivals from Samsung to Vivo, analysts believe.

After focusing on high-end phones during the pandemic-induced supply chain crisis, Apple this week unveiled 5G connectivity to its iPhone SE – for $429 – which is likely to attract more lower-end buyers in emerging markets.

“The new 3rd gen iPhone SE could be effective in gaining incremental share among price sensitive consumers, especially in Asia,” Cowen and Company brokerage said, citing China and India in particular.

Counterpoint Research said the earlier 4G iPhone SE accounted for 12% of total iPhone sales from its launch in Q2 2020 until the end of 2021, with Japan the biggest market after the United States.


“This time we expect demand to open up more across other markets like Europe, SE (South East) Asia and Korea – regions where many consumers stayed away because of the lack of 5G support (for the older SE),” Counterpoint Research analyst Sujeong Lim said.

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